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Changing a property's zoning classification can be a major decision for a property owner. In some cases it will improve the use and ultimately the value of the property, and in some cases, it could hurt the overall value.
How could it hurt a property's value by going to a higher, more intense use? Well, for example, if the property is an existing building, lets say a residence, and the new zoning would allow for an office use, then the owner is required to bring the building up to code with ADA, plumbing and electrical improvements, and most importantly, parking.
Most of the "proper" conversions I have been a part of or had knowledge of, has been in the $40k-$50k range with some as high as $100,000. Concrete and drainage alone represents a large portion of most conversion budgets. A CPZ overlay or beautification requirement is a landscaping expense that most owners do not take into consideration.
Therefore if other comparable "converted office" properties is X, then the "un-converted value" would be X minus the renovation costs. This may reduce the perceived value that an owner estimates their property to be worth.
The decision making process of whether to rezone or not should include a financial analysis and feasibility study. If you can not use the property for its proposed use once rezoned, then a new approach must be taken.
The bottom line is do the research and homework to determine if a rezoning is the right thing to do for your property.
©Mark Subervielle 2015
Thursday, December 3, 2015
Who has time to write a book, script, business plan? Well, you do, and plenty of it
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From my previous article,
"Don't have enough time" to improve your life? How to add 2-3 weeks of additional work time per year http://flipthiscity.blogspot.com/2015/10/dont-have-enough-time-to-improve-your.html
We discovered as much as 1.78 extra months per year of "free time" to work on our plans, goals, ideas and purpose.
So if you have had an idea for a book, script, play, song, blog, business plan or creative itch to write and publish, time is not your problem.
In the "Extra Time Breakdown" we looked at how 1 hour each Saturday and Sunday gave you an extra 2.6 weeks per year based on a 40 hour work week.
Now lets look at what it takes to write a book, script, play, blog, journal, business plan, etc.
Break it down to words and pages. Writing starts with putting words on a page.
Before we look at how long it will take you to write, lets look at what you already write on a daily basis.
Your Existing Daily Writing:
Average Emails Written Per Day: 10
Average Social Media Posts: 10
Average Text Sent: 10(studies show it is significantly higher)
30 writings/posts per day x 7 days per week = 210 per week
Average Words per Writing: 20
Average Words Written per Week: 20 words x 210 writings/pots = 4,200 words
Average Time to Write a Message/Pots: 1 minute
1 minute x 210 postings per week = 3.5 hours per week or 1,200 words per hour
This example is very low. Stats show that we write substantially more words per week than this and spend much more time on social media. But let's use these low numbers to make a comparison.
Lets look at a 200 page book. This would be your average 1/2" thick paperback book.
Here is the breakdown:
1 - book page is approx 250 words
200 page book would be approx. 50,000 words
50,000 words ÷ 1,200 words per hour = 41.67 hours or 1.04 - 40 hour work week
Approx. 20 mins per page
Broken down further:
1,000 words = 4 - 8.5" x 11" Letter size pages, double spaced, book formatted
Each Average Paragraph = 100-200 words
Approx. 2 paragraphs per page
Average Time per Page = 20 mins ÷ 2 Paragraphs per Page = 10 mins per Paragraph
So, do you have enough time to write a book?
Well, let's see;
Per the post http://flipthiscity.blogspot.com/2015/10/dont-have-enough-time-to-improve-your.html
1 - hour on Saturday and 1- Hour on Sunday = 2.6 extra weeks per year to write.
You need 1.04 weeks(41.67 hours) to write a 200 page book.
The reality is this: you have time to write, to put your ideas on paper. You are already doing it, and writing more than you think. Its just directed to the wrong places. If the time used for that snarky post or that comment on the puppy dog video was used instead to write a paragraph, you would be well on your way to reaching the goal of publishing.
We have just proved that you have more than ample time to write. You can write one paragraph in 10 minutes. If a journey starts with one step, a book starts with one word.
Right now, start typing your first word, then the second, and write that first paragraph. Editing and perfecting is for another day and time. JUST WRITE!!!!
"Don't have enough time" to improve your life? How to add 2-3 weeks of additional work time per year http://flipthiscity.blogspot.com/2015/10/dont-have-enough-time-to-improve-your.html
We discovered as much as 1.78 extra months per year of "free time" to work on our plans, goals, ideas and purpose.
So if you have had an idea for a book, script, play, song, blog, business plan or creative itch to write and publish, time is not your problem.
In the "Extra Time Breakdown" we looked at how 1 hour each Saturday and Sunday gave you an extra 2.6 weeks per year based on a 40 hour work week.
Now lets look at what it takes to write a book, script, play, blog, journal, business plan, etc.
Break it down to words and pages. Writing starts with putting words on a page.
Before we look at how long it will take you to write, lets look at what you already write on a daily basis.
Your Existing Daily Writing:
Average Emails Written Per Day: 10
Average Social Media Posts: 10
Average Text Sent: 10(studies show it is significantly higher)
30 writings/posts per day x 7 days per week = 210 per week
Average Words per Writing: 20
Average Words Written per Week: 20 words x 210 writings/pots = 4,200 words
Average Time to Write a Message/Pots: 1 minute
1 minute x 210 postings per week = 3.5 hours per week or 1,200 words per hour
This example is very low. Stats show that we write substantially more words per week than this and spend much more time on social media. But let's use these low numbers to make a comparison.
Lets look at a 200 page book. This would be your average 1/2" thick paperback book.
Here is the breakdown:
1 - book page is approx 250 words
200 page book would be approx. 50,000 words
50,000 words ÷ 1,200 words per hour = 41.67 hours or 1.04 - 40 hour work week
Approx. 20 mins per page
Broken down further:
1,000 words = 4 - 8.5" x 11" Letter size pages, double spaced, book formatted
Each Average Paragraph = 100-200 words
Approx. 2 paragraphs per page
Average Time per Page = 20 mins ÷ 2 Paragraphs per Page = 10 mins per Paragraph
So, do you have enough time to write a book?
Well, let's see;
Per the post http://flipthiscity.blogspot.com/2015/10/dont-have-enough-time-to-improve-your.html
1 - hour on Saturday and 1- Hour on Sunday = 2.6 extra weeks per year to write.
You need 1.04 weeks(41.67 hours) to write a 200 page book.
The reality is this: you have time to write, to put your ideas on paper. You are already doing it, and writing more than you think. Its just directed to the wrong places. If the time used for that snarky post or that comment on the puppy dog video was used instead to write a paragraph, you would be well on your way to reaching the goal of publishing.
We have just proved that you have more than ample time to write. You can write one paragraph in 10 minutes. If a journey starts with one step, a book starts with one word.
Right now, start typing your first word, then the second, and write that first paragraph. Editing and perfecting is for another day and time. JUST WRITE!!!!
Saturday, October 31, 2015
"Don't have enough time" to improve your life? How to add 2-3 weeks of additional work time per year
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So you haven't moved forward on that business idea, or that book
or that chore that would dramatically change your life or environment?
We all have something that if we simply would "just do it", we
know that it would change everything!
And it’s that simple, right?
Cleaning out the pantry or cabinets and purging your closets would make your home life better. Writing that first draft of your book, play,
script or song would launch you into the world of entertainment.
Contacting that big client would alter the trajectory of your careers.
Building a prototype of your product idea that will make you a millionaire.
But who has that kind of time? What
are you to do.....take two weeks off just to do this stuff?
Well, actually we all have 2 weeks of time
to change our lives. And it’s not rocket science or some new discovery.
The secret is a small tweak to the application of your main resource:
time.
"Consistently spend small amounts of time on your goals"
If you have a M-F job, this applies to you. If you work nights and weekends, or have a shift type of schedule, not only does this apply to you, but you have a great and distinct advantage on the 9-5ers.(read on)
If you have a M-F job, this applies to you. If you work nights and weekends, or have a shift type of schedule, not only does this apply to you, but you have a great and distinct advantage on the 9-5ers.(read on)
Here is the basic formula:
52 weekends in a year
104 weekend days in a year
1-hour per weekend day = 104 hours per
year
104 hours per year ÷ 40 hour work week =
2.6 weeks per year
You are thinking, OK, great, work
weekends? That's the solution? If anyone has perfected the
art of relaxing in their spare time, it’s me. My favorite spot in the
world is not some beach or mountain chalet, it’s my couch. And I have
mastered every remote control I have every owned. I can operate them
blind folded with one hand tied behind my back.(yes, I have tried that)
But the reality is that we do have lots of spare
time. 77.4% of our year is ours based on a 40 hour work week. And that spare time should be put to good use. Every
successful entrepreneur, business person, sales person or someone who has made
a drastic change in their lives, that I have personally met, have all told me the same
thing: apply your time to a useful and productive goal or purpose.
So let’s break down this 2-3 extra weeks of time that EVERYONE has. For example:
Saturday AM:
-While the coffee is brewing-gather
materials, do research, make calls, etc.
-Plan your day, week, month year
-Draft outlines, sketch drawings, email,
read, write
-Start prototype
Sunday AM:
-Continue/Follow up Saturday's work
-Plan for next weekend
-Visit vendors, competitors, resources
-Test ideas, products
Come Monday, you have only spent 2 hours of your time, but are light years ahead of where you were on Friday. If health
or personal change is your goal, the same applies: you are now ahead of
the game.
I also like the fact that you are also 2
hours, technically 2 days, ahead of your competition. Sales people can
really benefit by preparing their strategy and goals for the upcoming week. The
over whelming majority of your sales competitors are not doing this. Calling
prospects on the weekend is the ultimate "follow up" call.
Whether you reach them or leave a message, it’s easy to say "sorry
to call on the weekend, can I call you next week?". The answer is almost
always "yes".
As for improving your health, one hour,
one small tweak, can drastically change your life. We all know this, but
think about this in a 60 minute time frame.
Within in 60 minutes you can do the
following:
Purchase healthy food-just one or two
items
Purge your home of all bad foods-toss just
one item each day
10-20 minutes of exercise, walk, jog,
aerobics, weights, etc(you don't need a gym)
Now, if you feel that you will use your 2 hours per weekend to
make improvements, or you already are using your spare time wisely,
Here is another formula that will add even
more time:
Add 30 minutes to each weekend day:
30 mins x 2 days = 1 hour
1 hour x 52 weekends = 52 hours per year
52 hours ÷ 40 hour work week = 1.3 EXTRA
weeks per year
Now add even more time:
Each Weekday(M-F) add 30 mins: 30
mins x 5 days = 2.5 hours per week
2.5 hours per week x 52 weeks = 130 hours
per year
130 hours ÷ 40 hour work week = 3.25 EXTRA
weeks per year
Let's add up the time you have just been
given:
2 Hour Weekends:
2.6 Weeks per Year
Extra 30 Min/Weekend:
1.3 Weeks per Year
Extra 30 Min/Weekday
3.25 Weeks per Year
TOTAL TIME YOU ALREADY OWN:
7.15 Weeks Per Year!!!!!
That is 1.78 Months Per Year!!!!
If your excuse for not moving forward with
your ideas, plans and goals is "NOT ENOUGH TIME", you need to consciously and realistically re-evaluate your ideas, plans and goals. You have, and possess, all
of the resources needed to make things happen for you. With this much
time on your hands, you can find the resources, people, and even money, that
you need to create the life you want and drastically improve the life you have.
As stated earlier, if you have a unique
schedule, such as nights, weekends or shifts, you have a great and distinct
advantage. You are earning your regular income while everyone else is not.
Therefore, while they are at work, you are gaining an advantage because
you can work on your goals and purpose during the week. Spare time during
the week adds more resources at your disposal, you can make things happen
quicker, you can reach people, visit businesses, purchase materials, etc, since
businesses are open during the week. And while your competition is
"busy at work", you can move ahead of them.
And as New Orleanians, we must acknowledge
the "extra time" our culture gives us. Mardi Gras, Jazz Fest,
Friday afternoons, Fest Season, Hurricane Season, and numerous other short work
weeks and local "short" days. Now, I am in no way suggesting
that we do not partake in our cultural events, but it does provide us with some
extra time that we can use to make improvements. Just take that extra
30-60 minutes to work on your goals before indulging in the festivities.
Now that you have discovered this gift of
time, what heck are you doing sitting around reading this article, GET TO
WORK!!! You have only 1 hour left before quitting time!!!
Thursday, February 12, 2015
Work is dressed in overalls
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One of my favorite quotes is from Thomas Edison, "Opportunity is missed by most people because it is dressed in overalls and looks like work."
No matter how hard you are working, and no matter how large the obstacles, those times when it seems to be the end of the road, realize that its just the beginning.
The hard road is just starting.
Work doesn't get you to the beginning of the road, - Preparation does. Work gets you through and past the hard road, the tough times. That's when work comes in.
Ideas, intuition, planning, strategizing, all of those things get you to the starting line. Work takes you down the road.
Recognizing the difference is critical to final success. Not recognizing the difference can cause you to throw in the towel, give up and worst yet, spin your wheels and waste your time. Recognizing the difference between work and preparation is like recognizing the difference between jogging and an Olympic race. One is training, the other one is life changing.
Knowing when you are stuck, spinning your wheels or at an impasse will tell you when its time to work, and when to work harder.
That is when opportunity is not missed or thrown away. That is when opportunity begins to turn into success.
And yes, sometimes work is dressed in overalls and does not look appealing. That is one sign that it is actual work.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
No matter how hard you are working, and no matter how large the obstacles, those times when it seems to be the end of the road, realize that its just the beginning.
The hard road is just starting.
Work doesn't get you to the beginning of the road, - Preparation does. Work gets you through and past the hard road, the tough times. That's when work comes in.
Ideas, intuition, planning, strategizing, all of those things get you to the starting line. Work takes you down the road.
Recognizing the difference is critical to final success. Not recognizing the difference can cause you to throw in the towel, give up and worst yet, spin your wheels and waste your time. Recognizing the difference between work and preparation is like recognizing the difference between jogging and an Olympic race. One is training, the other one is life changing.
Knowing when you are stuck, spinning your wheels or at an impasse will tell you when its time to work, and when to work harder.
That is when opportunity is not missed or thrown away. That is when opportunity begins to turn into success.
And yes, sometimes work is dressed in overalls and does not look appealing. That is one sign that it is actual work.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
Thursday, January 22, 2015
The Coffee Shop Office is losing its froth
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Let's face it, it may be cool and hip to be mobile and work in a coffee shop, but meeting clients and trying to have a meaningful conversation is difficult to say the least.
And not to mention dangerous for your business. This is New Orleans after all; we are all 1-2 degrees of separation from each other. The odds are pretty good that someone in that coffee shop is in your industry or knows someone who is.
Not that anyone would eaves drop on your private conversation intentionally, but they can't help but overhear you when you are sitting 24" away from them.
Can your afford an Office or a Coffee Shop
And its hard to be open and speak freely to a client when you know you are on stage for the entire shop to see and hear. This "holding back" could be dangerous for you professionally by restraining your body language and altering your voice inflection.
While the stigma of meeting in a coffee shop may have diminished in most business circles, it still is in the back of the mind of either you or your client.
But one would argue that the cost, basically the cost of a cup of coffee, out weighs by far the expense of maintaining an office. Even an executive office, which are promoted as being an inexpensive alternative to the home office and coffee shop, is not really "inexpensive" to most professionals and freelancers.
Read: Can your afford an Office or a Coffee Shop
For some the atmosphere and smell of coffee works, for others it doesn't. But it is still a nice Friday get away though.
And not to mention dangerous for your business. This is New Orleans after all; we are all 1-2 degrees of separation from each other. The odds are pretty good that someone in that coffee shop is in your industry or knows someone who is.
Not that anyone would eaves drop on your private conversation intentionally, but they can't help but overhear you when you are sitting 24" away from them.
Can your afford an Office or a Coffee Shop
And its hard to be open and speak freely to a client when you know you are on stage for the entire shop to see and hear. This "holding back" could be dangerous for you professionally by restraining your body language and altering your voice inflection.
While the stigma of meeting in a coffee shop may have diminished in most business circles, it still is in the back of the mind of either you or your client.
But one would argue that the cost, basically the cost of a cup of coffee, out weighs by far the expense of maintaining an office. Even an executive office, which are promoted as being an inexpensive alternative to the home office and coffee shop, is not really "inexpensive" to most professionals and freelancers.
Read: Can your afford an Office or a Coffee Shop
For some the atmosphere and smell of coffee works, for others it doesn't. But it is still a nice Friday get away though.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
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Does natural light improve productivity?
It does in this office.
Do you need space like this?
Click the picture:
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It does in this office.
Do you need space like this?
Click the picture:
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Can your company afford an Office or a Coffee Shop?
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While the coffee shop has gained popularity over the past many years or so, most businesses, if given the option, prefer to have an office, a home base.
But most entrepreneurs and business people don't connect the cost of an office or retail space with any business analysis. Sometimes its just a gut feel; yes, that's seems like a reasonable amount to pay.
The best way to analyze the cost of an office is a very simple
calculation.
What is the percentage of your total annual rent divided by your
gross annual income?
For example, if monthly rent is $500.00 or $6,000 per year,
divided by an annual gross revenue of $100,000, then the percentage of rent vs.
income is 6%. This is average for retailers.
The formula could also be used to draw a comparison of rent expense to your other expenses, such as advertising.
The formula could also be used to draw a comparison of rent expense to your other expenses, such as advertising.
If you use the percentage method, you can use between 6-8% to see
if you are currently making enough to support an office. So if you are grossing $50,000/year, you can
afford an office expense of between $3,000-$4,000 annually or $250-$333 per
month.
For office users with larger staffs, sometimes
a per employee figure is used, which will differ based on type of building,
amenities and which market you are located in.
So if $200 per employee is used, and you have 3 employees, you
should look at rent of approx. $600/mo. And
this is why you see incubators, shared offices and executive offices offering
an individual desk monthly rent cost of around $200.
Which means that if your company is not generating or does not
have approx. $120,000,($600/mo x 12=$7,200/.06=$120,000) then you will burn through cash faster by
renting too much space.
Use both methods or research recommendations on rent vs. revenue
and cost per employee calculations to see what is right for your situation.
This is a key factor that is overlooked in most start-ups and
professionals business planning.
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Saturday, June 14, 2014
Restaurant Reality TV Shows-the real reality?
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The reality of the restaurant business is that it is not an easy business to be in. While food and restaurants have become more "sexy" in recent years with the celeberty factor adding to the interest, it still remains a high risk venture in business terms.
That risk, along with passionate chefs, owners and staff make for great TV. Its no wonder that reality television has had an easy time creating show concepts over the past decade or so.
The newest crop of shows are a combination of the success of entrepreneurial shows such as Shark Tank, and Bar Rescue.
The two main competing shows are Hungry Investors and Restaurant Startup.
Hungry Investors on SPIKE stars Bar Rescue's John Taffer, Tiffany Derry and our home grown favorite chef, John Besh. Restaurant Startup stars people you have not heard of, but has the backing of the financial infotainment giant, CNBC.
So are these shows really showing the reality of the restaurant business? Can TV really show the pain, work and stress it takes to run a successful restaurant? Not to mention the money: the money it takes to survive and the loss of money when things don't go as planned.
All we see are the emotions of the people in the show. Which is compelling, but, the "real reality" is that when a restaurant does not make it, a lot of people suffer. Staff, cooks, waiters, bus boys, suppliers, lenders, and landlords. Sadly, lawyers may make some money, but a lot of people loose.
Even the restaurants who do manage to make it can struggle causing strained relationships and stress, which IS the reality of the restaurant business.
And even the shows themselves don't always make it. Remember NBC's Restaurant, featuring Rocco's restaurant and America's Next Great Restaurant. Both were canceled.
But shows like this are important and serve a purpose. Demonstrating the inner workings of a business is important and educational. They are also inspiring and they contribute to the entrepreneurial spirit that our country was founded on. I only wish they came with a warning lable.
***The author of this article should be given credit for staying away from using food, cooking and restaurant cliche's and puns. They were very difficult NOT to use. I could have sprinkled every sentence to give it an extra kick, but in the end it would have been half-baked and lacking in flavor.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
That risk, along with passionate chefs, owners and staff make for great TV. Its no wonder that reality television has had an easy time creating show concepts over the past decade or so.
The newest crop of shows are a combination of the success of entrepreneurial shows such as Shark Tank, and Bar Rescue.
The two main competing shows are Hungry Investors and Restaurant Startup.
Hungry Investors on SPIKE stars Bar Rescue's John Taffer, Tiffany Derry and our home grown favorite chef, John Besh. Restaurant Startup stars people you have not heard of, but has the backing of the financial infotainment giant, CNBC.
So are these shows really showing the reality of the restaurant business? Can TV really show the pain, work and stress it takes to run a successful restaurant? Not to mention the money: the money it takes to survive and the loss of money when things don't go as planned.
All we see are the emotions of the people in the show. Which is compelling, but, the "real reality" is that when a restaurant does not make it, a lot of people suffer. Staff, cooks, waiters, bus boys, suppliers, lenders, and landlords. Sadly, lawyers may make some money, but a lot of people loose.
Even the restaurants who do manage to make it can struggle causing strained relationships and stress, which IS the reality of the restaurant business.
And even the shows themselves don't always make it. Remember NBC's Restaurant, featuring Rocco's restaurant and America's Next Great Restaurant. Both were canceled.
But shows like this are important and serve a purpose. Demonstrating the inner workings of a business is important and educational. They are also inspiring and they contribute to the entrepreneurial spirit that our country was founded on. I only wish they came with a warning lable.
***The author of this article should be given credit for staying away from using food, cooking and restaurant cliche's and puns. They were very difficult NOT to use. I could have sprinkled every sentence to give it an extra kick, but in the end it would have been half-baked and lacking in flavor.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
Wednesday, March 26, 2014
California wants Hollywood South BACK, AND NOW!!!
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If you don't think that our film tax incentive program is working, just look at the desperate measures California is taking to retain its film industry. According to reports, various committee members want to see an increase from the current $100,000,000 incentive program to $430,000,000 to $500,000,000 in incentives. This would surpass New York's $420,000,000+ program. The fact that New York's governor has antagonized Hollywood by bragging about the amount of jobs they have taken from California has only added fuel to this fierce retaliation by state legislators.
“At the end of the day this is a jobs bill,” said Bocanegra before the committee. “We need to hold the line and keep these jobs, many of them union jobs in California,” Deadline.com reports.
“This is our industry to keep or lose,” said Assemblyman Richard Bloom (D – Santa Monica) “The Governor of New York brags about the jobs he is taking out of the state of California, he added. “And we have to say, it stops here. We’re taking a stand, we’re fighting for this industry and we’re going to do what it takes to keep the industry here. And I say that is in excess of $430 million dollars.”
That sounds like they are taking a stand to me. And you can feel the anger. But is it too late? Have the transplants taken root in Hollywood South?
New Film & TV Tax Credit Bill Unanimously Passes First Hurdle In Sacramento
http://www.deadline.com/2014/03/california-state-film-tv-tax-credit-assembly-committee-vote-jerry-brown/
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California is on the war path to "Bring Blockbusters Back to California with Increased Film
Incentives" Bill AB 1839 passed
its first legislative test as California's Assembly’s Arts, Entertainment,
Sports, Tourism, and Internet Media committee voted unanimously in support of
the measure.
Deadline.com
reports that "many Tinseltown-based professionals find themselves working
out of California in richer tax incentive states". And only 3 states
were mentioned. Georgia, New York and of course, Louisiana.
If you don't think that our film tax incentive program is working, just look at the desperate measures California is taking to retain its film industry. According to reports, various committee members want to see an increase from the current $100,000,000 incentive program to $430,000,000 to $500,000,000 in incentives. This would surpass New York's $420,000,000+ program. The fact that New York's governor has antagonized Hollywood by bragging about the amount of jobs they have taken from California has only added fuel to this fierce retaliation by state legislators.
“At the end of the day this is a jobs bill,” said Bocanegra before the committee. “We need to hold the line and keep these jobs, many of them union jobs in California,” Deadline.com reports.
“This is our industry to keep or lose,” said Assemblyman Richard Bloom (D – Santa Monica) “The Governor of New York brags about the jobs he is taking out of the state of California, he added. “And we have to say, it stops here. We’re taking a stand, we’re fighting for this industry and we’re going to do what it takes to keep the industry here. And I say that is in excess of $430 million dollars.”
That sounds like they are taking a stand to me. And you can feel the anger. But is it too late? Have the transplants taken root in Hollywood South?
This is the argument that
all film incentive proponents have been making from day one. This is the
overwhelming proof that the incentives worked and need to keep working.
And what a bargain. It’s estimated(by some) that our program costs
$176m, which is even arguable since it’s a credit and not a cost. By comparison
to $430,000,000, I would say that's a deal.
If the Louisiana film tax
credit program was a short-term, quick fix, we would not have a real benefit.
But it’s not, its real jobs, real people, real moving vans and yes, REAL
JOBS. Please forward this to everyone you know that cares about this
industry. Make it known that the film industry matters to Louisiana.
More than ever we need the spot light to remain on us. If it
doesn't, all of the progress made will recede, and unfortunately......fade to
black.
New Film & TV Tax Credit Bill Unanimously Passes First Hurdle In Sacramento
http://www.deadline.com/2014/03/california-state-film-tv-tax-credit-assembly-committee-vote-jerry-brown/
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Thursday, March 13, 2014
THE ULTIMATE CORPORATE SPONSORSHIP
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THE “TABASCO” OPERA
The ultimate corporate sponsorship was nearly 120 years ago in 1894 when the McIlhenny Company sponsored the TABASCO© Opera as a fundraiser for a volunteer militia in Boston. This year, in 2014, a local conductor will revive the historic TABASCO© Opera.
But let’s examine the details of this marketing decision made well over a century ago and compare it to sponsorship opportunities today.
Sponsorships are expected to perform a certain role in marketing, branding and advertising. This is the expectation and design of a sponsorship, however, many fail to deliver. Why?
Obviously, if you have your product name not only integrated into the opportunity, content or event, but your product is in the name of and the subject of the content, in this case an opera, your probability of brand retention increases exponentially. Does “brought to you by” have the same value as your logo or brand integrated into the show itself?
With an opera, you also have a strong focus by the audience on the content itself. There are no distractions, no DVR. Compared to sporting events where the focus is on the game and making a beer run, the opera audience is involved in the storyline which happens to center around your product. With sports there is little room to saturate your brand into the content.
As with most large events, there is continuing dialogue after the event. Sports talk dominates the airwaves following a weekend of football, unless your team lost, then not so much. Same applies to this opera which led to the retelling of the storyline and the continuation of the TABASCO© brand.
This opera was so well received and “buzz-worthy” that it was actually purchased from McIlhenny and taken on tour across the country.
Now, fast forward 120 years, for one of the ultimate, longest running sponsorship opportunities in marketing history, the opera is rediscovered and brought back to the stage to repeat its success and continue the extension of the original sponsorship.
So was that original sponsorship a good idea? Did it provide branding or increase sales? Did it deliver what a sponsorship should? Should you expect longevity from the sponsorship partnership?
It may be hard to quantify, however, one thing is for sure, it provided a value that could not be easily duplicated with the average corporate sponsorships out there today. The back story alone is one that took 120 years to create.
Where are these opportunities today? Well, I believe they need to be created. They are not visible, not readily available. Coincidentally, we are producing a few similar type of opportunities, maybe we have one that fits you. Its worth talking about. Maybe it takes a little bit of luck, but most likely it takes creativity and brain power, because this “opera” thing was genius.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
The ultimate corporate sponsorship was nearly 120 years ago in 1894 when the McIlhenny Company sponsored the TABASCO© Opera as a fundraiser for a volunteer militia in Boston. This year, in 2014, a local conductor will revive the historic TABASCO© Opera.
But let’s examine the details of this marketing decision made well over a century ago and compare it to sponsorship opportunities today.
Sponsorships are expected to perform a certain role in marketing, branding and advertising. This is the expectation and design of a sponsorship, however, many fail to deliver. Why?
Obviously, if you have your product name not only integrated into the opportunity, content or event, but your product is in the name of and the subject of the content, in this case an opera, your probability of brand retention increases exponentially. Does “brought to you by” have the same value as your logo or brand integrated into the show itself?
With an opera, you also have a strong focus by the audience on the content itself. There are no distractions, no DVR. Compared to sporting events where the focus is on the game and making a beer run, the opera audience is involved in the storyline which happens to center around your product. With sports there is little room to saturate your brand into the content.
As with most large events, there is continuing dialogue after the event. Sports talk dominates the airwaves following a weekend of football, unless your team lost, then not so much. Same applies to this opera which led to the retelling of the storyline and the continuation of the TABASCO© brand.
This opera was so well received and “buzz-worthy” that it was actually purchased from McIlhenny and taken on tour across the country.
Now, fast forward 120 years, for one of the ultimate, longest running sponsorship opportunities in marketing history, the opera is rediscovered and brought back to the stage to repeat its success and continue the extension of the original sponsorship.
So was that original sponsorship a good idea? Did it provide branding or increase sales? Did it deliver what a sponsorship should? Should you expect longevity from the sponsorship partnership?
It may be hard to quantify, however, one thing is for sure, it provided a value that could not be easily duplicated with the average corporate sponsorships out there today. The back story alone is one that took 120 years to create.
Where are these opportunities today? Well, I believe they need to be created. They are not visible, not readily available. Coincidentally, we are producing a few similar type of opportunities, maybe we have one that fits you. Its worth talking about. Maybe it takes a little bit of luck, but most likely it takes creativity and brain power, because this “opera” thing was genius.
Brought to you by The Alternative Finance Exchange www.AlternativeFinanceExchange.com
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